As the Autumn kicks in and the shops are teeming autumn winter fashion you know that summer is over! Time to put away the light-weight, neutral tones, sandals and suncream! And start the search for heavy-weight, darker tones and warming accessories.

Every year I go into a panic mode as I’m a year older, have fluctuated in weight and still can’t master the perfect fashion and beauty trends to match the seasons. But, in fact, hitting your 50s (and beyond) should be when fashion truly becomes fun! Your style can be bolder, smarter, and unapologetically you. You’ve earned the right to wear what you want, how you want. Whether it's rocking a classic tailored suit or jazzing things up with a funky statement necklace, there’s no fashion rulebook — only guidelines you choose to follow… or toss out the window.

But let’s be real for a moment: It can sometimes feel like the fashion world isn’t quite catering to us fabulous, seasoned women, right? You walk into a shop and you’re greeted with rows and rows of Lycra and wonder, “Do they think I’m here to shop for my granddaughter?” Or the opposite happens, and you’re staring down racks of shapeless beige cardigans with gold plated buttons. I mean, why all the beige?

So, where do we start when it comes to embracing style over 50? Let’s break it down!

The "Age-Appropriate" Debate
First off, who decides what’s age-appropriate? You? Me? Society? It’s a tricky one. Should you still be wearing those short skirts? (Answer: If you love them, yes!) Can you rock that bright red lipstick at church on Sunday? (Absolutely!) Fashion isn’t about playing by someone else’s rules. If it makes you feel confident and fabulous, it’s already the perfect fit for you.

But okay, let’s talk practicalities for a second. While the “no mini skirts after 50” rule is total rubbish, you might want to pay attention to fit and fabric. A well-tailored jacket or a perfectly fitted pair of jeans can elevate any look and help you feel polished. And fabric matters, too! Go for materials that feel soft and flattering.

Dressing for the Seasons of Life
Here’s the fun part: You’re in control of your style, but that doesn’t mean you have to stick to what you’ve always worn. Fashion is about evolution. What worked for you at 30 might not suit your 50-year-old self, and that’s totally okay!

 In the winter, you might love snuggling into a chunky knit jumper. In the summer, you can’t go wrong with floaty dresses that move with your body and keep you cool while looking effortlessly chic.

 Do you ever wonder if there are “rules” about dressing for specific occasions? Should you still go all out with a sparkly outfit for a fancy night out? The answer is: YES! We deserve to shine, and age has nothing to do with that. Don’t save those statement pieces for special occasions — make every day an occasion!

Fashion Care: Quality Over Quantity
You’ve probably heard this one before, but at this stage in life, it’s worth repeating: Quality. Over. Quantity. Now is the time to invest in pieces that will last. I’m talking about that timeless mac or a beautifully made leather handbag. Yes, they might cost a bit more upfront, but they’ll stand the test of time (and countless outfit pairings). You know the thrill of a bargain, but how often do those cheap items actually stick around for more than a few months? It’s okay to splurge a little on something you love that makes you feel fabulous — you deserve it! Plus, think of all the time you save not needing to constantly replace your wardrobe.

What’s Your Signature Style?
This is where it gets personal. By now, you know what you like and what you don’t. Do you lean towards boho-chic, flower-power or more classic, clean-lines? Have you ever thought about trying something totally new, like a bold pattern or an unexpected pop of colour?

 Ask yourself: What’s my signature look? Is it a fabulous pair of earrings? A perfectly tied scarf? Or maybe you’re all about that perfect red lip. Whatever it is, own it! Your style should feel like an extension of who you are — confident, timeless, and full of life.

At the end of the day, confidence is your best accessory. You’ve lived, you’ve learned, and now it’s your time to shine. Whether you’re dressing up for a night out or lounging at home in your favourite comfy clothes, wear what makes you feel amazing.

 And remember: No one’s style is more “you” than your own!

 Let’s continue rocking our fashion with grace, sass, and a whole lot of fun. Here’s to aging, but never growing old!

Caroline’s daughter, Diahanne x